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		<title>How to avoid the Google ‘over-optimisation’ penalty</title>
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		<pubDate>Fri, 20 Apr 2012 14:23:28 +0000</pubDate>
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		<description><![CDATA[There has been a lot of talk about Google’s Unnatural Links Update, that looks at 'over optimised' websites. In this article we review a video by SEOmoz on how to avoid the penalties.]]></description>
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		<title>How to increase your email subscription database</title>
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		<pubDate>Wed, 18 Apr 2012 16:26:19 +0000</pubDate>
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		<description><![CDATA[It is important to encourage users to sign up for your email newsletters and offers at every possible opportunity. In this article we look at some of the ways to increase email subscribers.]]></description>
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		<title>Is it time your business jumped on the Google Plus bandwagon?</title>
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		<pubDate>Wed, 08 Feb 2012 18:03:43 +0000</pubDate>
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		<description><![CDATA[Back in June 2011 Google launched its new social media platform ‘Google Plus’. In this article we take a look at some of the SEO and social benefits for business that Google Plus offers.]]></description>
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		<title>How to setup up a successful Google AdWords campaign</title>
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		<pubDate>Tue, 10 Jan 2012 17:26:57 +0000</pubDate>
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		<description><![CDATA[Google AdWords is a fantastic platform for driving targeted search traffic to your website. In this article we will outline the basics that will help you get up and running with a new campaign.]]></description>
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