The number of people browsing the internet using iPhone, Blackberry and Android mobile devices has more than tripled in the last couple of years, and the trend is set to continue. Mobile browser platforms currently offer browsing support that is almost identical to what we have come to expect from a desktop web browsing experience. As mobile browsing capabilities continue to grow, so do the aspirations of consumers who are looking to embrace what the mobile web has to offer.
Everyday consumer mobile phones usage
The following statistics show how consumers are using their mobile phones to communicate, search and shop online. The research objectives of the study were to gain a deep understanding of smartphone consumer behavior, specifically with regard to how are smartphones used in daily life.
The Mobile Movement Study – Understanding Smartphone Users - Google/Ipsos OTX MediaCT, Apr 2011
Everyday Mobile Usage
Smartphones are embedded into daily life
- 89% use their smartphone throughout the day
- 81% use it to browse the Internet
- 77% use it to access a search engine
- 48% use it to watch videos
Mobile Searches
9 out of 10 searchers take action as a result of a smartphone search
- 59% of users discuss products or services
- 67% of users continue researching products or services
- 68% of users visit a business store, online retailer or brand website
- 53% of users make a purchase
Mobile Shopping
Smartphones have become the ultimate shopping companion
- 79% use their smartphone for shopping related activities
- 70% use it while shopping in-store
- 49% use it to compare prices
- 48% use it to get promotions or coupons
Mobile Local Searches
Searching for local info is the most common smartphone activity.
- 95% of mobile users looked up local information
- 88% of local info seekers take action within one day
- 77% of users contacted a business
- 44% of users make a purchase
Mobile Website Solutions
We can help you to develop a mobile strategy for providing information and services to your customers who are searching with their mobile devices. These strategies can vary widely, depending on what you want to offer your visitors. For example, developing a strategy for an online store will be very different from developing a strategy for a brochure style website, which might simply involve improving readability for your mobile visitors.
We offer mobile web services that cater for a range of budgets for small, medium and large businesses, and that can be tailored to meet your requirements.
- Tweaking existing websites for mobile searches
- Adaptive layouts for a better mobile experience
- Dedicated mobile websites optimised for your mobile visitors
- Native bespoke apps designed and optimised for specific devices
Whether you are just starting out with a mobile website or already have an established mobile presence we are sure we can help. Get in touch today to find out how our mobile web services can help your business – Call 01457 854 418 or fill in a form and we will call you back!
