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To find out how we can help your business, call us today on 01457 854418 or email hello@design-lobby.com
Pay-Per-Click (PPC) advertising, or ‘Paid Search’, is often the fastest and most cost effective way of getting your website on to the first page of search engine results for your targeted keywords, and increasing the number of visitors to your site. This is especially true if your are starting a new business looking to sell online and need to target customers right from the launch of your website.
Google, Bing, Yahoo and even Facebook all offer PPC advertising to website owners wanting to increase exposure and generate more targeted traffic and leads to their website.
If you are considering running a Paid Search campaign for the first time, or already have one up and running, we can help you to get the most out of your advertising budget by analysing and tracking your results, and continually optimising your campaign.
By selecting keywords and phrases to target in your PPC campaign, you can guarantee a prominent, highly visible advert listing in search results that reaches your target market and brings in targeted traffic, leads and sales to your site.
We work on optimising every aspect of your PPC campaign, from keywords analysis, testing different variations of your adverts and landing pages, to tracking which elements convert the most visitors to your website into customers.
Budgets are configured on a daily basis, and can be extremely flexible with the ability to increase, decrease or pause your campaign’s spend whenever you like, giving you complete control. This makes Pay-Per-Click advertising an extremely attractive marketing option for businesses of all sizes.
Your adverts only appear when users search for your targeted keywords and phrases, and you only pay when your adverts are clicked on and the user is sent to your website. By researching and analysing which keywords to include in your campaign, and which ones are left out, we can make sure that there are no wasted opportunities.
We take all of these keywords and split them up into a number of different Ad Groups. We then create a number of different adverts for each Ad Group, each one using different headlines and text, and we are able to monitor which adverts perform better than others. By monitoring the results we can then pause or delete the poorly performing adverts and create new ones, always trying to improve on the Click Through Rate (CTR).
Landing Pages are the pages of your website that users arrive on when they have clicked one of your adverts. We create a number of different Landing Pages for each of your Ad Groups, and then make sure that you are sending traffic to the most suitable Landing Page based on the search that was performed. We can also split-test Landing Pages in the same way that we test adverts, to see which page is converting your visitors more successfully than others, and continually optimise these pages to maximise the leads your advert is generating.
We setup conversion tracking which links your PPC campaign to your Analytics account and shows you which keywords and adverts have converted a set target, such as generating a sale, or completing an enquiry form on your website. This helps us to optimise all aspects of your campaign, by finding out which areas are perform better than others.
We provide you with monthly reports detailing the performance of your campaign and where your budget has been spent, along with making any recommendations for the following month.
We offer pay-per-click services that cater for a range of budgets for small, medium and large businesses, and that can be tailored to meet your requirements.
Whether you are just starting out in Pay-Per-Click marketing or already have PPC campaigns up and running we are sure we can help. Get in touch today to find out how our Pay-Per-Click services can help your business – Call 01457 854 418 or fill in a form and we will call you back!
Design Lobby is a small creative design studio that helps clients big and small to get noticed, control content, and to sell online.
Design Lobby
139 Marple Road, Chisworth,
Glossop, Derbyshire, SK13 5DL
Telephone: 01457 854 418
Email: hello@design-lobby.com
Skype:
We cater for a range of budgets, and work on solutions tailored to meet your individual requirements, so get in touch today and see how we can help you to build long lasting relationships with your customers.
If you have a project that you would like to speak to us about, then we would love to hear from you!
Back in June 2011 Google launched its new social media platform ‘Google Plus’. In this article we take a look at some of the SEO and social benefits for business that Google Plus offers.
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