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To find out how we can help your business, call us today on 01457 854418 or email hello@design-lobby.com
The main objective of our Search Engine Optimisation (SEO) services is to increase the number of visitors to your website. We do this by helping your website gain authority and increase in ranking for particular targeted search keywords or phrases that are important for the products and services your business is offering.
SEO covers a number of different aspects of optimising your website, both on-page and off-page, for search engines to better understand and catalogue your website effectively.
On-page optimisation involves working on the code, content, structure and speed of your website. By following industry standards and best practices we can help make sure your website is performing at an optimum level and within Google’s guidelines. Providing clear and concise page titles, meta descriptions, header tags and a consistent internal linking structure can all help influence how search engines view and rank your website.
Unique, well-crafted and user-friendly content is also an important factor in how the site is seen by search engines. Your website’s content must be meaningful to the user, encouraging further reading and sharing of content, whilst including variations of targeted keywords and phrases that may be matched in searches.
Off-page optimisation is equally important to how your site is viewed by search engines. The majority of this work involves link building, and it is one of the most important ways of promoting your website. Each link acts as a vote, telling the search engines that another website has confidence in your business and is happy to be associated with your products and services. The value of links to your website can vary depending on who they are from, how relevant the linking site is to your website, and the reputation of the linking website.
Search engines take all of this information from both on-page and off-page, and use it to decide on the search rankings for any given keyword or phrase.
We use tools such as Google Analytics and Webmaster Tools to track a range of statistics on your site’s visitors, how they found your website, which pages they viewed and for how long; and to check for any errors that might be hampering progress such as missing pages or broken links.
We also use bespoke software to track your website for a number of different keywords. Through monthly reports you can track the progress of your site in visitor numbers and keyword search rankings.
Local Search Marketing is all about letting your customers know where you are! Google have been consistently growing their local search results over the last few years, and as well as displaying a prominent pack of companies before any organic search results, each business also gets their own ‘Google Places’ page to list information, promotions, special offers and even customer reviews.
Google Places pages are individual business pages that can be claimed and optimised, offering further opportunities to let people know more about your business, products and services, and also to let people know about upcoming events and offer promotional coupons to download.
We offer SEO services that cater for a range of budgets for small, medium and large businesses, and that can be tailored to meet your requirements.
We never make any false claims or promises on what we can deliver. We always aim to keep you informed about the changes we are undertaking, and by delivering reports on analytics and rankings on a monthly basis we can monitor how those changes have improved your website’s performance and increased your visitor numbers.
Whether you are just starting out marketing your website or already have an established online presence we are sure we can help. Get in touch today to find out how our SEO services can help your business – Call 01457 854 418 or fill in a form and we will call you back!
Design Lobby is a small creative design studio that helps clients big and small to get noticed, control content, and to sell online.
Design Lobby
139 Marple Road, Chisworth,
Glossop, Derbyshire, SK13 5DL
Telephone: 01457 854 418
Email: hello@design-lobby.com
Skype:
We cater for a range of budgets, and work on solutions tailored to meet your individual requirements, so get in touch today and see how we can help you to build long lasting relationships with your customers.
If you have a project that you would like to speak to us about, then we would love to hear from you!
Back in June 2011 Google launched its new social media platform ‘Google Plus’. In this article we take a look at some of the SEO and social benefits for business that Google Plus offers.
Google AdWords is a fantastic platform for driving targeted search traffic to your website. In this article we will outline the basics that will help you get up and running with a new campaign.